Dec
21
Radical Transparency Leading a New Era of Green Marketing
Engrossing piece on Entrepreneur about Green Marketing 2.0. The BP oil spill created a tipping point for businesses and consumers necessitating and larger and more thought provoking conversation about what changes make our businesses more sustainable and where our weaknesses lie. Imagine that … honest marketing. Maybe this new media era and it’s transparency can create a healthier consumer class after all.
